Transparency should underpin everything and is essential if the trust and support of patients and the public is to be maintained and developed. Transparency means operating in such a way that it is easy for others to see what actions are performed. In a nutshell – Say what you do, do what you say.
Our guiding principles for transparency:
Accessible – easy access to information
Understandable – the right language for the audience
Relevant – addresses audience concerns
Useable – in a form that meets the audience needs
Assessable – is checkable/provides sufficient detail
Being as pro-active with ‘bad news’ as with ‘good news’